It is a great time to be a Marketer. From a support function to an enabler role to now being the key strategic influencer; marketing function has never been more important in the corporate history as it is now. The power comes from the ability to...

While taking crucial decisions about selling their business, lot of business owners mistakenly believe that their accountant or lawyer can advise them on executing a transaction. But, would you consult your accountant for transaction structuring,...

M&A has evolved over last two decades to become a core tool to achieve larger business objectives of organizations. It is no longer an activity that is explored by corporates, when an opportunity presents itself. Rather, those in corporate...

Can auditors be consultants? Can we do everything we want with the staff we have? Do they know everything they need to know to help drive business improvement? Probably not- that is why we engage consultants.   Consultants offer a...

As we see the rapidly changing environment and the cut throat competition everywhere in this era of globalization, the importance of Accounting and Tax Consultants can no less be considered. They have a wider scope of work and responsibility,...

Overview: The industry is abuzz with leveraging analytics for uncovering hidden revenue opportunities, improving relations with customers and business partners, better risk identification and mitigation, empowering employees with right...

The Role of Accounting in Business Running a small business often requires owners to have experience in various business functions. Producing goods or services, conducting economic forecasts, creating marketing strategies, and accounting for...

In the lighter vein, it is said that if any professional is not employed anywhere, he can easily say that he is in a consultancy business. However, on a serious note, it is very important to understand the role and relevance of any consultant...

While large companies have entire teams dedicated to Credit, Operational and Market Risk Management; here are some tips that we as individuals can implement to safeguard our financial assets in a highly internet driven age. Our definition of...

The longer I work within the Marketing  Industry – the firmer my belief that there’s lots going on  and a lot that can  be done in this area. As some of my readers may know, I am a professional marketer and consultant. I...